Video marketing is actually a very effective strategy for companies and has more positive aspects than negative aspects.
There is no doubt that video marketing is a cost-effective and efficient way to convey your business messages and ideas to your target audience.
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Let me give you another example of viral marketing , in this case from LG, a brand that also carries out many good video marketing actions.
Below I show you some of the many advantages that will make you consider including videos in your social media strategy :
The cost is low. Just create creative and compelling content and your audience will do the rest.
If you do it right, you'll have your audience won over and they'll become addicted to your videos.
It is not invasive. The public sees it as something that is close to them, and does not try to persuade them.
You will be able to reach audiences from all over the world thanks to its easy and fast dissemination.
By making videos you will be able to boost your brand and engagement, as well as associate your image with the values you desire.
It's more real. With a video, the customer appreciates the product better by being able to see it with their own eyes. The chances of success are greater.
They spark more interest. According to studies, customers prefer videos over accessing any other type of link.
It conveys transparency and generates trust. It is undoubtedly one of the greatest advantages of video marketing as it humanizes the company and allows the client to learn more about it from a close perspective, to see it with their own eyes, assuring them that no one is deceiving them.
Video marketing adds value to the brand, it gives it personality. Making corporate videos that show the company's values will help your clients identify you with the image you want to show.
But be careful… don’t think that making videos that go viral is easy. The big disadvantage we can find is that only a very small percentage of campaigns manage to do so.