Inbound marketing or attraction marketing is a marketing strategy based on a methodology focused on attracting users and potential customers through the creation and dissemination of high-value content.
To achieve this, Inbound Marketing requires working on content as the core of the strategy las vegas email marketing address and accompanying it with good web and social media positioning to achieve sales.
Therefore, to design and implement your Inbound Marketing strategies, you will have to work on 3 specific points:
Creating content of interest and high value for the user
Attract traffic to your website, mainly thanks to SEO and social networks
Working on a Sales Funnel in your attraction marketing strategy.
Ok… So, what elements will I need to work on Inbound Marketing actions?
Well, basically, the ones I indicate below:
A well-oriented marketing website
A blog within your website
Create content optimized for positioning, that is, work on good SEO Copywriting
A Lead Generation Strategy
Working with Automation tools and Sales Funnels.
Don't worry, we're going to cover all of this throughout this post.
Why design an Inbound Marketing strategy instead of doing online marketing?
I'm going to give you a few reasons why Inbound Marketing is better than traditional online marketing.
You see, the main thing to understand is that marketing (and therefore online marketing) is based on “ interruptions” of the user . While you are browsing, you are presented with advertisements and messages offering things that often do not interest us.
The truth is that we have all become accustomed to this, but it is still annoying, because it is 100% invasive.
On the contrary, Inbound is a type of non-invasive marketing :
Being content-based, it only appears when you search for what you need.
Being informative, it explains and develops information… of course, it also includes banners and links to the brand, but the big difference is that it is not commercial content.
Furthermore, this content is not always text. It can include photos, infographics and even videos, a type of content that is becoming increasingly effective.
Check out this video here , it's a real case that happened to me a few years ago. I bought a new bike and when I went to change the pedals, I couldn't even loosen them. So I quickly searched on Google: "How to remove the pedals from a bike" and this is what came up.
You may be interested in: Voice SEO. How to optimize your website for voice searches
Just listen to the first few minutes and tell me if it's effective or not.
Advantages and benefits of inbound marketing
If you are already thinking about investing in Inbound Marketing strategies , let me give you the final push by telling you some of the advantages of this attraction marketing.
By working with specialized content, you can reach your target audience (buyer persona) much more easily and with a much lower dropout rate.
Content is much more persuasive than any commercial page because it informs, attracts and convinces, but it does not sell directly.
You reduce the average purchasing decision-making period for your potential client, thanks to working with Sales Funnels, which allow you to automate up to almost 80% of your work.
Cost reduction, largely thanks to automated processes. You can reduce not only operational costs, but also the effort and dedication of your team to marketing tasks.
It is a much more personalized attraction marketing, so the volume of leads you get is considerably higher.