In principle, any company that is on the Internet and wants to get sales and new customers, but I will detail it quickly:
Entrepreneurs and Startups
Freelancers and freelancers with an online business
Companies that sell services
Online stores
Managers who want to enhance their digital skills
What you need to be clear about is that if you want to get clients online, you need a digital commercial real estate email list marketing company that can help you design the entire strategy necessary to do so.
And as you will see in this post, there are many actions that will have to be worked on from the beginning and in parallel, so they have to be done well.
In my opinion, there are two main advantages that an online marketing company can offer you compared to a person you could hire in your company.
Global vision of the strategy, that is, knowing that if your goal is to sell, you will need to coordinate and combine many digital marketing actions to achieve it. At this point, the online marketing expert has to control times and methodologies like the best.
Experience. Experience counts and although all projects must be customized, it is very likely that the online marketing company you choose has already worked on projects similar to the one you propose.
As you can see, having professionals and specialists in digital marketing is important to achieve success.
Online Marketing for entrepreneurs
Entrepreneurs and Startups are a key business niche for Online Marketing companies, except for one important point.
As good entrepreneurs, the investment capacity is minimal (not all, of course), so the first point to work on will be more focused on strategic consulting.
Online marketing plans and/or business plans, how to sell online in a short time, how to optimize your processes and, above all, how to achieve diffusion…
In my experience, if we are talking about entrepreneurs in an initial phase, any online marketing company should start with strategic consulting on the Internet as a sales and dissemination channel.
Digital marketing for online stores
Another important scenario to be covered by a digital marketing company is e-commerce and online stores .
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By default, an online store has a pressing need to start selling online as soon as possible, so it definitely needs a good online marketing and sales strategy to start selling with good conversion rates.
There are many actions to work on, but I will highlight two that are especially important, which are the two that we work on the most in my marketing and advertising company, with e-commerce from all sectors.
Online advertising campaigns to increase monthly sales volume
Marketing automation , to recover abandoned shopping carts and create workflows that enable greater customer loyalty.
Online Marketing for Service Companies
When we talk about service companies, we have to keep in mind that they will not be able to achieve direct sales, since they are not an online store.
Thus, we need to design strategies that allow us to obtain qualified leads , since the final sale has to be closed by the company's own staff.
This is where the online marketing expert takes a risk; he or she needs to know exactly how to work to get those leads that later become sales.
And again, based on my experience, three of the aspects that we work on the most in my online marketing company are:
SEO and SEM positioning , to make our clients visible on the Internet so that their potential clients can find them quickly.
Sales funnels . Very important for optimizing the entire online sales cycle and knowing what, how and when to offer potential customers at any given time.
Marketing automation , again to avoid “leaks” from the website and thus be able to influence the purchasing decisions of the Leads, adding value and encouraging interaction.
As you can see, at this point it is very important to know specific tools that help achieve the objectives. This is what I was telling you before about the experience that an online marketing company has and that perhaps another profile does not have.
Digital skills for managers
Managers are the decision-makers in companies . Under this approach, it would be ideal for everyone to have specific digital management skills and competencies related to digitalization.
Unfortunately, this is not always the case and many marketing, sales and human resources managers in particular still do not have sufficient digital knowledge.
This is where online marketing companies can help with specific and personalized training processes that allow them to acquire a much higher level of digital skills that will allow them to manage more effectively.