First of all, what is a LinkedIn headline or professional LinkedIn headline?
The LinkedIn headline or professional headline is the section located just below your name, focused on showing who you are on a professional level and what you can do to help your target audience.
professional-holder-linkedin
Please note that this is not a section where you can show who you are, like on hotmail email database Facebook or Twitter.
On the contrary, the professional title of your Linkedin account is where you should work above all on customer orientation and talk about how you can help your target audience .
Keywords
Company you work for
Position you hold
What are you doing
How you help your potential clients
Etc
Important . There are many ways to work on the LinkedIn title and all of them can be different and at the same time be good.
It can be a professional headline aimed at describing what you do (a story line)
It can be made up of key expressions or competencies.
It can be a mix of all of them.
And they will all be fine.
Personally, the formula that I use the most for myself and when I work with companies helping them to optimize the LinkedIn profile of their sales network is the following:
Company + Position + Value + Skills / Way in which you help your potential employees.
And about this formula, you have to keep in mind that the 4 elements that compose it can vary in order and form, be put in one way or another or not be put in.
A manager of a large commercial brand, a manager of a small company or an employee can never have the same professional title on Linkedin, no matter how good their skills are.
1.- Why is the professional title on Linkedin so important?
Getting a good professional headline on Linkedin is very important for many reasons.
It's the first thing people see on your profile. Whether you're looking for clients, want to expand your network on Linkedin or are looking for a job, it's the first thing that will catch your audience's attention.
When someone does an advanced search, your LinkedIn headline is the only thing they'll see along with your photo and name.
It is used to inform people about what you do, who you are, and how you can help them, which segments you or eliminates you from an opportunity, depending on what you have posted.
If your LinkedIn account's professional title is well written and you appear in many searches, SEO for LinkedIn will start to be very favorable for you and you will get many more leads.
The LinkedIn headline follows you wherever you go. Whether you are on your profile, in your messages, in your searches, in your posts, in groups and many other places, everything will be referenced to you and the only thing they will see will be your photo, name and professional headline.
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2.- Does my professional title influence the number of visits to my LinkedIn profile?
Absolutely. As I was saying a moment ago, when someone does an advanced search, the Linkedin title you have put in your profile excludes you or segments you positively , which helps you get more or less sales opportunities.
But writing a good professional headline on Linkedin also helps to generate trust on this social network.
Personally, and just like many other users of this network, I never accept a person as a contact who does not have a photo, an “About” and a LinkedIn title.
The goal of Linkedin is not to sell "at full speed", but to network and create long-term professional relationships , of which, if you do it well, many can become your clients.
However, it is not only the title of your Linkedin that influences the number of visits to your profile; the activity you carry out and, above all, the type and volume of publications on Linkedin that you make periodically will also help a lot.
3.- Does the entire Linkedin header influence my professional headline?
Yes, of course. The professional title is included in the LinkedIn header, which is mainly made up of the following elements.
Cover photo
Profile photo
Name
Professional title
Contact information
While the Linkedin title is the most important part, the entire Linkedin header or header is of great importance.
If you don't have a cover photo or your profile photo isn't good, you'll hardly generate trust in your contacts, who usually won't even accept your invitation to connect.
So focus on seamlessly integrating your professional headline into your LinkedIn header and you'll quickly start to see positive results.
4.- Should I change my LinkedIn title if I'm looking for a job?
No, absolutely not. This is a common mistake made by many people who are looking for a job.
The reason is very simple. If you remove what you know how to do (skills, value, etc.) and replace it with “ looking for a job ” you will no longer appear in searches and your professional LinkedIn headline will no longer provide value.
Therefore, you should never change it, stick to it, focus on your value and skills and indicate that you are looking for a job on Linkedin in other areas such as the summary and the “#OpenToWork” tag that Linkedin provides to put on your profile photo.