These are the main conversion KPIs of your sales funnel

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The first question that will come to mind at this point is... what is the appropriate conversion rate for my sales funnel? Well, that will always depend on the reference point you are looking at, so the key will be in the starting point. Marketers analyze many different numbers every day, which can make it difficult to find that starting point, so today we are only going to focus on the five conversion metrics that should give you a great idea of ​​how your website is converting.

Visit to Lead (VTL) conversion rate
Your website's VTL analyses the rate at which finland email list your website is converting visitors into leads. Whether they downloaded a guide or requested a product demo, both are examples of a VTL. If a website has 100 visitors per day and five visitors fill out a form, the VTL for that day would be 5%. According to different studies, achieving between 2-3% is a reasonable target .



Conversion rate of a Call-to-Action (CTA)
From our point of view, the conversion rate at which a CTA is converting into clicks gives a lot of information about how we are converting visitors into potential clients, since in most cases the CTA will be linked to a landing page where we are looking for the conversion. Because the click on the CTA is the previous step to access the landing page, it also has to be the first metric to calculate when we are going to evaluate the VTL. Obviously, each sector has different CTA conversion rates , but if you are getting rates higher than 5% you can rest easy. The average is between 2% and 4%.



Landing page conversion rate
When creating a conversion path, the next step after the CTA is to direct visitors to a landing page, giving them the opportunity to convert that click.

If you take a look at the main published benchmarks, you will find many differences, but if we look at an inbound perspective and our experience, the average should be between 15-20%, depending on the stage of the sales funnel we are in. A content developed for the upper part of the funnel will have a much higher conversion rate (30% and 40%) than an offer designed for the decision stage such as the demo request.