Why Measuring Leads, Alone, Isn’t Enough It’s true that you can’t improve what you don’t measure, but measuring alone won’t spontaneously give you high-quality leads. As we discussed above, one of the biggest reasons marketers struggle with low quality leads is because they have low quality website traffic. The metrics we recommend can tell yo russian email address list u if your traffic is producing poor leads, but they can’t fix the problem all by themselves.
Taking action to attract higher quality traffic—at the expense of the sheer number of leads, if necessary—is how you can boost lead quality. And the key to improving traffic quality is understanding what’s wrong with it in the first place. How Visitor Identification Helps You Diagnose and Improve Lead Quality Issues Here at Leadfeeder, we’ve worked with tens of thousands of B2B marketers over the years. One of the things we’ve noticed is that, by and large, marketers really don’t know who’s winding up on their website.