Inbound marketing is the most effective way to generate sales opportunities

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In a world where clicks, views and impacts are measured, what really generates value for a company are the sales opportunities that translate into sales . It is in the generation of qualified marketing leads and in the generation of qualified sales leads where the substantial part is, not in the traffic of a website. And the companies that receive the best leads are those that work with inbound marketing , as reflected in State of Inbound 2017 .

Which source provides the best sales opportunities for your sales team?


Source: State of Inbound 2017 (HubSpot)

3. Generating qualified traffic is the main challenge in marketing
Increasing audience size remains a major uae email list concern for any company. According to the State of Inbound 2017 report , generating web traffic and sales opportunities were the main problems for marketing departments, with 63% of marketing professionals considering this to be their main challenge . Of course, as long as the traffic is of quality, appropriate to the needs of each company and has the capacity or intention to buy.

What are your company's biggest marketing challenges?


Source: State of Inbound 2017 (HubSpot)

4. ROI is better with inbound marketing
The inability to measure return on investment is always an obstacle for marketing and sales departments, but working with inbound marketing allows for establishing correct metrics and making very precise cost-effectiveness estimates. In this way, it can be seen that inbound marketing generates a higher ROI for companies , also according to the State of Inbound study.

Which marketing approach generates more ROI for your company: inbound marketing or outbound marketing?