Do you want to take advantage of your LinkedIn account for companies ? This professional social network offers great benefits for many companies looking to improve their presence and digital management. But, it is not just about creating a profile, but we need to use all the options to turn it into a potentially digital tool. So, we show you 10 ways to use LinkedIn for companies .
1. Complete your LinkedIn profile 100%
Complete your LinkedIn profile 100% - LinkedIn for business
The first thing you should do is complete your LinkedIn profile 100% so that your dental email database lists contacts can have information about your company. For example, you should include your logo, website, company description, specialties, and keywords. Remember that LinkedIn is one of the most used social networks by brands that need greater visibility.
2. Create current, relevant and timely content
Create current, relevant and topical content - LinkedIn for companies
Remember that your clients need to read interesting content that provides information. Therefore, it is important to create current and relevant content that can capture the attention of your contacts and potential clients. However, we recommend that you use reliable and highly credible sources, as this will help you achieve your objective.
3. Post frequently
Post frequently
It's not just a matter of publishing content from time to time, but we need to make frequent posts that improve and position your account. Remember that you can update all the content, for example, indicate if you have achieved new projects, new negotiations, and any information that is relevant and that allows you to keep your account active and professional.
4. Use different types of formats for your posts
Use different types of formats for your posts
Sometimes we have a wrong idea about posts. We think that publishing content is just text, but there are different types of formats such as images, videos, surveys that allow you to increase interaction with all your contacts. In fact, this action will allow you to improve your Social Media campaigns .
5. Create groups that allow you to improve your connections
Create groups that allow you to improve your connections
Another point that will help you improve your profile is to create groups that help you improve your connections with people related to your company's sector or activity. This way, you can share topics or posts with specific topics, but keep in mind that you must choose whether the group should be closed or open, but remember that if you enable it as a closed group, your target will be more limited.
6. Participate in different groups in your sector
Participate in different groups in your sector
Another action that will allow you to better manage your LinkedIn for companies is to participate in different groups in your sector, since you will be able to talk with experts in your field, increase your network of contacts, and even reach potential clients.
7. Increase your connections
Increase your connections
One of the main benefits of having to increase your connections is to be able to close potential clients. But, to be polite to your contacts you can invite other members of your groups to participate in your groups to exchange conversations of interest to them.
8. Attract customers through recommendations
Attracting customers through recommendations
Another thing you can do using your LinkedIn for Business account is to bring in clients through referrals . You have the ability to provide referrals to other professionals who can do the same for your business. This way, you can get more referrals from more satisfied contacts.