Since WhatsApp launched its version for businesses, it has been a great help for brands to have better communication with their customers, since it is possible to contact them quickly through this medium. In addition, 9 out of 10 people have confirmed that they prefer to receive information through instant messaging, which means that if you have not yet implemented WhatsApp in your Social Media plan , it is time for you to do so. Here we tell you about its main advantages.
1. Using WhatsApp will help you improve your customer service
Customers want fast service, especially if they have a problem. Sometimes, calls can be tedious and sending emails means waiting a long time for a solution. By using WhatsApp as your communication channel, you can make architects email database the purchasing process easier and improve your customer service .
In addition, you can also use this method to quickly contact your customers if you need to make a payment reminder or send them new promotions to encourage them to purchase your product or service again.
2. Having WhatsApp will help you better capture your audience
A good way to start a conversation with the user is through instant messaging, as it makes conversation easier. Most people use WhatsApp and including this platform in your Social Media Plan will be of great help to better capture your audience.
3. Whatsapp helps you share various formats
WhatsApp allows you to provide personalized information, as well as allowing you to share the location of your business. Additionally, if you have WhatsApp Business , you can create your own catalog to show to your customers, and there are also various APIs that help improve the user experience.
4. With WhatsApp in your Social Media plan you will automate your communication
Thanks to the use of chatbots, it will not be necessary to always be on WhatsApp to provide the information that the client requires. Thanks to the automation of messages , you will be able to quickly respond to queries such as order status, for example.
With WhatsApp in your Social Media plan, your customers will be served quickly and you will also be able to save on operating costs. Likewise, you must maintain the supervision of a person to ensure that everything is going well and to answer questions that may be complex.
5. WhatAapp will also be of great help for your internal communication
For the same reason that most people use WhatsApp , communicating with your team through this means will be easier and will help you to quickly communicate certain communications. Likewise, it is important to respect work schedules when communicating, as well as to continue maintaining other formal channels, such as email, for example.