how to communicate with clients via email

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"This is a letter of happiness for you!":
How to write to clients so that your emails are less likely to end up in spam and are more likely to be read to the end.

Image of the article “This is a letter of happiness for you!”: how to communicate with clients via email
According to the marketing automation platform Mindbox , less than 20% of users open emails from companies, and only 2% click on links. We tell you how to write and design a letter that will definitely be read to the end.

How to start a letter
Indicate the company name or employee name in the mailing address. The client should be able to tell from the email address which company is writing to him. You can register a general email address for the entire oman telegram users mobile phone number list company — for example, [email protected].

If you have several people working with clients, create a personal address for each employee - indicate their name along with the company name.

[email protected] — the address makes it clear that it was written by a company employee.

[email protected] — it is impossible to understand from the address what the company representative is writing.

Write in the subject line what you want to tell the reader. The subject line is a short line that a person sees when they receive a notification. Based on it, they immediately decide whether they want to open the letter or not.