Technology is changing with each passing day, and the field of MarTech is also constantly innovating and developing. In particular, the maturity of generative AI (Generative AI) and conversational AI (Conversational AI) technologies has brought new applications and breakthroughs to MarTech. This article will introduce you to the six major areas of MarTech, the latest development trends, usage strategies and successful cases, allowing you to deeply understand the true meaning and importance of MarTech, as well as the challenges and opportunities faced by marketers.
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What is MarTech?
MarTech is the abbreviation of Marketing Technology, which translates directly into Chinese as "Marketing Technology". It refers to various tools, platforms, services and strategies that apply technology in the field of marketing. MarTech can help marketers understand consumers and then use technology to achieve optimized and precise marketing, improve efficiency, create value, optimize experience, analyze data, etc.