user behavior,
the type of websites you visit,
user characteristics.
In this case, mistakes in the configuration of paid PPC campaigns take the form of incorrectly setting these parameters or placing yourself "at the mercy" of the ad provider - which does not allow for the creation of personalized, and therefore potentially better, ads.
Mistake #3
From typos to lack of optimization, it is impossible to list all the types of errors gambling data mexico and irregularities that can doom an ad to failure from the start. If you notice that something is wrong in this aspect, be sure to talk to a specialist about what changes they have made to the ads they are implementing, which should be regularly and continuously updated, checked and improved to have a chance at all of bringing measurable results.
Mistake #4 Overusing Last Click Attribution
The attribution model is an extremely important issue – but there is no monopoly on the correct configuration of the ad. Google Ads defaults to the last-click model. It is worth finding out whether the CPC specialist sticks to this or is able to match attributions to previously established campaign goals, in order to be able to acquire users at different stages of the conversion path, which gives a greater chance of success for the entire campaign. This is an important factor that is too often overlooked in the advertising strategy.