Connect Roistat Betting Management

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conversion due to automatic bid adjustments.

Important:
Bid management does not support dynamic and media campaigns of Yandex.Direct, as well as auto-targeting phrases. This tool works for YAN and Search with manual bid management. Any adjustments specified in Yandex.Direct (for example, by gender, time or age) are applied on top of the bids from Roistat. This tool cannot be used in campaigns created in the "Campaign Wizard".

Betting Management Algorithms
The tool allows you to set bids at both the campaign and keyword level, giving you flexibility based on real performance data. This automates the process of changing bids based on given scenarios.

Optimize advertising campaigns in Yandex.Direct with automatic bid adjustments based on ROI, CPL, CPO and other indicators.
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Examples of scenarios :

If the 30-day cost of a keyword per lead is higher than 1,500 france whatsapp number database rubles, there are less than 1 application, and the bounce rate is higher than 30%, then the rate is reduced by 20%. This approach helps to reduce rates on ineffective keywords, which optimizes the budget and reduces the cost of attracting customers.

If the ROI for Yandex.Direct campaigns exceeds 100%, the rates are increased by 15%. This allows you to quickly respond to successful campaigns and increase their effectiveness.


If a campaign with a large number of visits does not generate any applications within 14 days, impressions are paused to avoid wasting budget.
<span class="hide-mb">Turn off ads that waste your budget</span><span class="show-mb">Turn off ads that waste your budget</span>