Change of positioning or design.

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The lifespan of products can be influenced: the growth and maturity stages can be extended, and the decline can be delayed. Here are some actions that will help:

Sometimes, to increase demand, it is enough to change the packaging. This technique is often used by food producers.

If a redesign alone is not enough, you can try to completely change the positioning. For example, a store sells farm products. Instead of a message about the health benefits, you can focus on the eco-friendliness of the product. This will attract an audience that cares about environmental issues.

Line expansion. When a product reaches maturity, it develops an image denmark telegram mobile phone number list and a loyal audience. To increase sales and extend this phase, brands launch additional positions that are slightly different from the main one. For example, these are new flavors of juices, cookies or chocolate bars, “light” versions of smartphones at a lower price.

Entering new markets. If a product is in decline, it will be in the introduction stage in another country where it was not available before. This same strategy helps maintain sales levels for products with seasonal demand.

Segmentation of the target audience. The strategy usually implies a change in positioning. The task is to reorient to a new segment of buyers. For example, a premium clothing brand can change its pricing policy and advertising campaign to attract consumers with an average income.

Price change. At the growth stage, a lo