How they affect Google algorithms

[mstakh.i.mo.mi]

Google algorithms, such as the famous Penguin update , are designed to value valuable links and penalize unfair linking practices. Google is constantly improving and updating its algorithms, learning to distinguish high-quality editorial links from less valuable ones.

A well-placed editorial link, for example, which has obtained articles from a well-resourced industry publisher, can not only increase the position of the page in the search results , but also increase traffic to it. On the other hand, the use of black hat SEO techniques , which includes unethical ways of achieving higher positions, is punished by search engines and can female database result in a lower position of the page or even exclusion from the index.

Editorial links and search engine position
Remember that search engines like Google treat editorial links as a positive signal for ranking algorithms. So, if another authoritative blog or portal cites your site, the search engine interprets this as a sign that you provide valuable content, which leads to an improvement in the page's position in search results.