Using the power of digital influencers to promote a brand or product is a digital marketing strategy known to everyone on social media. Called influencer marketing, one of its characteristics is to take advantage of the spontaneity and credibility of influencers as a key piece of communication.
While this practice was previously more popular in B2C, it is in the B2B universe – and more specifically on LinkedIn – that it is gaining strength. B2B influencer marketing engages more segmented audiences, establishing partnerships with individuals who are authorities in their niches . The result is more impactful and representative communication for the brand.
Today we are going to understand what influencer marketing is and learn how you can apply this business strategy to your company.
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What is Influencer Marketing?
If you use social media, you've probably been impacted by a celebrity latvia mobile phone number recommending a product or giving their opinion about a brand. Influencer marketing has become popular and continues to grow.
Because influencers are recognized by some physical or psychological attribute, people’s connection with these profiles is immediate – and deep. It’s common for social media users to be more likely to be convinced by influencers they admire more than by a brand or company.
What many people don't know is that influencer marketing is an excellent choice not only for those who connect with end consumers (in the case of B2C), but also for the B2B segment , that is, for companies that sell to other companies.
This is because companies also take into account the experience of influencers in their purchasing decisions.
In this strategy, influencers become important marketing tools because they produce valuable content connected to these brands. The goals of B2B influencer marketing include increasing brand reputation, boosting sales, gaining followers, or even consolidating a company's presence in the market .
Continue reading to understand more about the differences between these two segments, B2B and B2C, in influencer marketing.
Differences between B2B and B2C influencer marketing
influencer marketing
#ForEveryoneToSee: 3 influencers recording a video together
To begin with, I need to point out a basic distinction: companies that have end consumers as customers are called B2C ( business-to-consumer ) and companies that have commercial relationships with other companies are classified as B2B ( business-to-business ).