A “hot” offer can be built according to the following structure.

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Structure of "hot" CPs
In general, the structure of the CP for hot clients is practically no different from cold offers. There are several rules that are distinguished when composing such offers:

1. Summary of communication with the client. Hot CPs are sent to clients after preliminary contact. The client could have left a request, asked a question in the chat or called. Most often, clients request commercial offers for goods or services from several specialists or companies at once, so it would be appropriate to add a summary of the previous communication at the beginning to remind them of the essence.

2. Personalization. The proposal should be made taking into account the russia telegram data requests and wishes that were discussed during the first conversation with the client, and contain a specific proposal.

3. Cases. Ideally, they should be from the same niche in which the potential client works. Social proof will emphasize the reliability of the specialist and show that you have already solved problems similar to those with which the client came.



Greeting and summary of previous conversation. The offer is sent to a specific addressee whose name is known. Use this to address the beginning of the CP.

Hello, Ivan Petrovich. As we agreed in