What to include in the CP

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The structure of the proposal depends on the needs of the clients and the capabilities of the company or freelancer.

Different types of commercial offers also have differences. To present a product to a “cold” audience, it is enough to briefly describe the essence of your offer to interest the client and start a dialogue with him. poland telegram data People who have not heard of your products or services or are not interested in them may not be ready to read a large-scale presentation. In “hot” commercial offers, more specifics are added, which reveal the offer from the point of view of benefit for a specific client. Therefore, they are more voluminous.

The structure of "cold" CP
Let's look at the structure using the example of a commercial proposal from an advertising specialist.

Headline. Helps to attract attention, reflects the problem that a person can solve, or immediately shows the result. A headline like "Commercial offer" does not carry useful information and increases the risk of sending such a commercial offer to spam.