What is Instagram influencer marketing?

[fomayof928@mowline]

Instagram is quickly becoming the go-to network for influencers, with recent stats saying that carousels, Reels and Stories are among the most popular content types for creators.

As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. In this post, we’ll break down the basics.

Instagram influencer marketing is a promotional strategy estonia b2b leads based on partnerships between brands and social media creators (“influencers”) on Instagram.

The concept is simple enough. Brands partner with creators to promote products on their Instagram profiles and then compensate those creators for their efforts. And while influencer marketing is popular on many platforms (like TikTok and Facebook), 86% of social marketers cite Instagram as the top platform for their influencer marketing strategy.

What makes someone an Instagram influencer, though?

The term refers to the level of influence that these social media creators have on their audiences. That’s because everyday consumers look to influencers for product recommendations.

In short, influencers are users that influence purchasing decisions. One-third of people on Instagram have been inspired to buy something based on an influencer’s post.

Most Instagram influencers don’t actually refer to themselves by the term, though. Creator or content creator is more common these days. Although influencer used to be synonymous with celebrity, times have changed.