By removing the gate, yo

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Marketing qualified leads (MQLs) are a common key performance indicator (KPI) on executive-level dashboards. Advantages of NOT using web forms to gate content Prospects determine what’s valuable It’s easy to get caught up in creating an arsenal of eBooks, guides, and cheat sheets. Once you start adding forms to downloadable resources, it’s difficult to change course. This habit spread throughout the organization until no one knows what they should or shouldn’t gate anymore.


u let the user decide what’s valuable. Unpack an eBook, put it into a blog post, and see how many views it gets. Then, the user drives the value pendulum, not the organization. The future is france email database now The Web has become saturated with new content over the last 10+ years. We’ve gone from 1 website in 1991 to 1.74 billion in 2020.




Users are inundated with information and increasingly disenchanted with contact forms which act as barriers to it. “Educating prospects” is no longer a value proposition for a company. Organizations need to prove their value upfront. When to use web forms to gate content Your amazing asset is a lead magnet If you work hard to produce a strong, unique lead magnet that no other company could possibly replicate it… .