Impressions: The number of times your post was shown to LinkedIn users.

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fomayof928@mowline
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Joined: Sun Dec 22, 2024 4:02 am

Impressions: The number of times your post was shown to LinkedIn users.

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Sprout Social's LinkedIn Audience Demographics Report, showing audience by seniority level and top job functions.
Engagement metrics
Engagement metrics provide insights into your LinkedIn post italy b2b leads analytics and campaign performance. Specifically, these help you understand whether your target audience connects with your content and how they respond to it.

Average daily impressions per page: The average times a user sees any content linked to your page each day during the reporting period. This excludes impressions on posts shared by other users.
Video views: The number of times your video content was watched by users.
Reactions: The number of people who reacted to your post. LinkedIn reactions include Like, Celebrate, Support, Funny, Love, Insightful and Curious. Getting a reaction means your content has elicited a response (read: engagement).
Comments: The total number of comments on your post. Getting the conversation started is a prime indicator of engaging content. Tracking comments also tells you which topics resonate most with your target audience.
Post clicks: The number of times users clicked on links, media, the “more” icon or your organization’s page from your post during a certain time.
Shares: The number of times your post was shared by LinkedIn users. Posting shareable content helps you increase reach, visibility and brand awareness.
CTR: The click-through rate (CTR) is a percentage of the number of clicks divided by the number of impressions on a post. This metric shows the extent to which your content is inspiring the audience to click on your company name, content or logo.
Follows: The total number of Follow clicks on your sponsored content.
LinkedIn engagement rate: LinkedIn calculates the engagement rate using a standard formula: Clicks + Likes + Comments + Shares + Follows/Impressions. This metric is expressed as a percentage and sums up the average engagement level of a post.
Total engagements: The number of interactions users had with your post throughout its lifetime, including likes, comments, shares and clicks.
Sprout’s dashboard enables you to track and visualize engagement data for your LinkedIn page.
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