5. Define your niche and stick to it

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4. Post consistently
Yes, quality over quantity. But, consistency is also key.

When you’re creating a TikTok content strategy, you austria b2b leads need to have a plan for how you can regularly pump videos out. Quality might be the most important factor in your videos, but having a consistent schedule so your videos are regularly showing up in feeds is a close second.

Consider batch-recording your video content to make it easier to post more consistently. This way, you can create a week or so worth of videos at one time, rather than having to pull out your recording equipment every single day.

Find your niche. Sure, you might sell candles. Or cookies. Or burrito bowls. But what specifically will dictate the type of content you share?

As a candle company, you might focus on behind-the-scenes content that showcases how you make each of your products. As a cookie bakery, you might focus on showing off your different best selling cookies. And if you sell burrito bowls, you might, like Chipotle, make memes a big part of your strategy.

The bottom line is this—you want to choose a specific niche and focus for your content. This way, your audience comes to know what to expect from your brand and they can enjoy each video or post you put out.

Let’s take a look at Gymshark, a fitness apparel store. This brand’s TikTok strategy doesn’t even center around video content. Every single one of Gymshark’s posts is an image carousel with motivational text overlaying each image.