Why do people like or dislike our brand and products or services?

[fomayof928@mowline]

Ask yourself:

How do our products or services align with our customers’ values?
How do our customers respond to the stories around our products or services?
A Sprout keyword report showing a graph of keyword volume and a chart illustrating keyword share of volume.

Sprout’s Listening tool allows you to monitor keywords usa b2b leads related to your products. This makes it possible to identify new trends that can help shape your product and service improvements and launches.

Join industry conversations
Innovative brands on social don’t miss a chance to join—and even start—conversations. To make sure you’re in the know, it’s important to be aware of where and why conversations are taking place.

Ask yourself:

Why are certain hashtags and discussions trending in our industry?
Why is our audience responding to an event or trend?
What are people saying about our competitors (and their products or services)?
Listening themes in Sprout Social highlighting several metrics including share of voice, engagements, likes, comments, impressions and shares that you can compare to determine how well your brand story is performing. It’s natural to have a fear of missing out on trending conversations. In Sprout’s Listening tool, you can add themes related to trends and events relevant to your brand’s story to determine how they resonate with your audience. You can also visualize how your brand stacks up against your competitors by comparing share of voice and volume.

Authentic brand storytelling examples that connect with audiences
So, what does it look like to use social media data to tell compelling brand stories? Here are a few examples of brands leading the way.