Create a regular reporting cadence

[fomayof928@mowline]

Your business goals: Touch on brand awareness by highlighting metrics like impressions, reach and views. Highlight ROI by showing website traffic upticks during a campaign, or conversion rate of ads.
Your team goals: Are you reporting to justify leaning into a new content type, like video? Or to secure a larger budget by proving the impact of ads?
Changes: Metrics have the most impact when you give them context. The change in conversions, for example, from the beginning of a campaign to the end illustrates ROI.
Download our social media reporting toolkit to get a jumpstart uk b2b leads on your data storytelling.

Reporting is one of the most important ways to keep your team and strategy on track. Create a regular reporting cadence to stay agile. Think monthly reports for health checks, quick changes and experiments, and quarterly and yearly reports for larger shifts and progress towards business goals.

Take this a step further and break down silos by regularly sharing custom reports with other team leaders. Talk to other teams about how social data will help them. Then, regularly send a report containing the most useful metrics and takeaways.

Reporting often feels daunting, but it doesn’t have to be. Using analytics and reporting tools, like those offered in Sprout, streamlines and speeds up this process. My Reports in Sprout’s Premium Analytics makes it easy to create reports that focus on the metrics stakeholders need. You can customize reports to specific business units and roles, with the option to create views for key stakeholders from marketing leaders and customer care managers to your C-suite.

A screenshot of Sprout's Facebook Summary. Metrics include impressions, engagements, post link clicks and publishing behavior (plotted on a colorful line graph).
The only constant on social media is change. And that goes for your strategy, as well.