Now that you know what it is and what it is used for, let’s see how we can apply it in practice. When you think of Relationship Marketing, what is the first thing that comes to mind? If you said “online”, well! We think the same way. The Internet has made it easier for companies to get closer to their public and get in touch with them.
First of all, if you are going to undertake a project in relationship marketing, you must bear in mind that it is a slow process and that the results are not obtained in the short term. And secondly, you will need a CRM (Customer Relationship Management) .
CRM is a management system based on customer relationships. At luxembourg mobile phone number the same time, it can also refer to software that manages and facilitates this type of relationship; managing a data warehouse of information on the management of sales or consumers of the brand. If you don't have one yet, come in and discover the best CRMs in Spanish .
It all starts with a customer database
Once you have chosen a CRM, you need to conduct research on each of the customers who pass through your company. This will allow you to create a database to understand their main behaviour patterns. If you want to establish long-term relationships, you need to know your customer perfectly.
If the database is well built, it will allow you to obtain very valuable information with quality leads . In this way, you can obtain information from real and potential customers and segment them to build an appropriate Relationship Marketing plan.
With segmentation, you will be able to deal with customers in a more personalized and real way. This will help you create positioning and sales actions aimed at specific segments. With segmentation, you will be able to adapt your messages to the needs and interests of each group . This will help you achieve a higher conversion rate and specific communication with each of them.
Know your audience and create your Buyer Persona
There is no point in doing Relationship Marketing if you don't know your audience. To do this, you have to create your Buyer Persona (an archetype of the ideal client for your service or product). In this way, you will focus your relationship with that audience, aiming to attract them so that they become clients.
The following steps will help you attract clients and generate a good contact base. This way, you can establish a relationship with them to generate and retain clients. It is important that this database is always up-to-date with data, because with it you will create actions to retain your clients.
To build a relationship with your customers, you have to take the initiative and send them a message first. If you want to have a relationship, you have to be proactive in starting it. From there, you can start using the tools and formats necessary to strengthen your Relationship Marketing strategies with them.