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As you can see from the calculator, with an increase in CR, sales revenue will increase by one and a half times and will amount to RUB 3,780,000. If the conversion drops to 5%, revenue will decrease by 50% - to RUB 1,260,000.

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How to increase CR in the application
There are several ways to increase CR in an application:

Optimizing your ad copy includes creating a doctor phone number data headline, a concise and compelling description, and using relevant images or videos.
Improving your offer page - optimizing design and content, making it easier to fill out a form or make a purchase, adding social proof and reviews.
Audience Targeting – Fine-tune your targeting settings to ensure your ads reach your target audience.
Testing and Optimization – Conducting A/B tests to explore different variations of ads and offer pages, analyzing the results and making appropriate changes to improve CR.

Read also:
CR (conversion) to sales - what is it?
Resume:
Conversion rate (CR) is an important metric in online advertising that helps evaluate campaign performance and optimize results. Defining and analyzing CR in a bid allows advertisers to make informed decisions and improve their strategies. By following best practices for defining a good CR and implementing appropriate conversion-boosting techniques, advertisers can improve the effectiveness of their campaigns.

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