Who is a stakeholder?

[gafimiv406]

A project stakeholder is an individual or legal entity that influences the activities of a company or is interested in the outcome of that activity. Examples of stakeholders include employees, clients, investors, etc. If we consider the term in the context of business terminology, it is an “interested person”.
In this material, we will consider the concept of stakeholder in more detail, describe the types of stakeholders and provide examples of their influence on processes within the company.

We explain who stakeholders are.
Who is a stakeholder in simple words
The fact is that all people are stakeholders. Each of our actions affects the existence of companies and their internal processes: buying goods, participating in surveys, working in the office, going to the sea. All these actions affect the development of business. In simple terms, we all consume goods and services, and are also employees of companies that largely depend on the activities of competitors, government decisions, the media and other structures.

In the context of an ongoing project, stakeholders are considered to be persons belarus whatsapp number database who influence its successful implementation. Persons who do not participate in a specific project and do not stimulate its development are not stakeholders.

Identifying and defining project stakeholders is one of the tasks of marketing strategy. This information allows choosing the optimal interaction tools.

Types of stakeholders
To make it easier to identify and analyze stakeholders, they were divided into types depending on the principle of interaction, level of influence and area of ​​interest.

By the principle of interaction
Internal . These are the project participants who are directly involved in it, work on the result, and finance it. They usually include: project founders, employees, shareholders, and the board of directors.

External . These are persons influencing the implementation of the final product and its result: government agencies, media, banks, competitors, etc.

These definitions may raise questions about the role of investors and banks. They finance the project, but are in different subtypes. Why? This is because shareholders can directly participate in the management of the company. Banks are limited to providing loans.

By level of influence
Primary . These are stakeholders who participate in the project directly.

Secondary . They may be interested in the implementation process itself indirectly or even show no interest. But they still influence its operation. For example, a bank with its credit or tax rates. These elements influence the financial area of ​​the project.