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rakhirhif8963
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Joined: Mon Dec 23, 2024 3:13 am

The previous contractor gave us

Post by rakhirhif8963 »

Through thorns to the sea: how we helped sell two phases of real estate in a residential complex near a nature reserve
Case
Case
Cases on Direct
Cases on Direct
Evgeniy Letov
Who buys comfort and premium class housing in Sochi? Military retirees or mothers with children? Those living in Krasnodar Krai as their main residence or northerners as a summer house? Read the case study on how we tested different hypotheses to sell two stages of real estate in the Utrish Park residential complex in Krasnodar Krai. A gift for readers — a free instruction so that you can repeat and improve our result.

Content
"UralStroyInvest" entrusted us with online advertising of real estate in the new residential complex "Park Utrish" in Krasnodar Krai
Difficulties arose already at the start
"The first pancake is always lumpy"
And then Google gave us a surprise and blocked the account
Reaching growth points
We worked according to the standard scheme for online advertising:
Sales have started
The pandemic has made its own adjustments
And then 2022 came with its events and their consequences...
2022-23: Supporting advertising and waiting for the third stage
The SVO and mobilization did not affect the campaign, but Yandex spoiled our blood
Result
If you want to get the same result, we recommend following these simple instructions:
"UralStroyInvest" entrusted us with online advertising of real estate in the new residential complex "Park Utrish" in Krasnodar Krai
Residential complex "Park Utrish" is a residential complex surrounded by a nature reserve in the resort valley of Sukko, 12 km from the center of Anapa. Developed infrastructure: roads, tennis courts, 24-hour security along the perimeter of the territory, children's and sports grounds, a swimming pool, a kindergarten). Housing category - comfort class: apartments, townhouses, cottages.

The target audience is family people planning regular summer vacations in the Krasnodar region and pensioners ready to move to permanent residence. Income level: average, high, premium.

In July 2019, when UralStroyInvest approached us, they had built the first phase of housing in a new residential complex in the suburbs of Anapa.

At that time, the customer had been working with another agency for 4 months. He invested 400,000 rubles in online advertising every month. The result was only 1 deal.

15 calls a day, sometimes more. But all bc data vietnam phone number were untargeted. We were getting calls from people asking for housing that didn't even fit into the minimum fork price

Yana Dmitrieva,
Deputy Director for Development, UralStroyInvest LLC
Difficulties arose already at the start
The goal of the advertising campaign is to provide the sales department with targeted applications and calls. To sell housing of the first, and then the second stage.

Resort housing is a niche in which it is difficult to predict how many people from all over the country are thinking about buying real estate, and from which regions they are.

First, we had to go through a series of hypotheses and tests to concretize the portrait of a potential buyer. Then we began searching for growth points. The solution did not come immediately...
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