Communication strategy for old customers

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Rina7RS
Posts: 467
Joined: Mon Dec 23, 2024 3:33 am

Communication strategy for old customers

Post by Rina7RS »

Advertising for emerging brands or products can target existing pain points of consumers. It is recommended that you have a scenario. For example, if you go to eat barbecue and you always smell of barbecue after eating, etc., you have to have a meeting with a customer. what to do? This is the pain point scenario. Suppose your product is a deodorizing spray, you can show the difference before and after use, so that consumers can think of the benefits after use and solve the problems, so that the probability of purchasing will be higher.

Another example is selling shower heads. Nowadays, every household has one, but why should we replace it with your product? You can communicate that the power of the water is never enough. Do you want to enjoy the SPA-level water power of a 5-star hotel at home? You can also communicate about skin sensitivity issues. Sensitive skin needs cleaner water, and the shower head has a filter to soothe your sensitive skin, etc. Then you can show the filter that has been used for three months to let everyone know what the water quality was like at home. This is what we call marketing visualization. Some problems need to be seen before they can be motivated to solve them.

The above are the methods that different brands can use to attract belize phone number data traffic. The key point is to make consumers understand and gain trust. The design of the advertisement can be a picture that allows consumers to see the problem and make them curious to watch it, or it can also arouse resonance. That's right, that's the problem I encountered, so I can provide a solution. Just try to solve one problem first for each advertisement .

So confirm your goal, do you want consumers to see and have an impression of you, or do you want to be a solution to the scene? A gentle reminder, if you want to provide a solution to the scene, it is recommended to use video materials to communicate, because it requires There is too much communication content, and the first 5 seconds of the video must make consumers curious and continue watching , otherwise the complete viewing rate of the video will be very low!

For customers who have already purchased, do you manage it well and do you have their contact information? Common ways to retain old customers in Taiwan are as follows.
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