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How manual FID and MKB reduced the cost of an application for a car dealer by 3 times in six months
Case
Case
Cases on Direct
Cases on Direct
Trends
Trends
Evgeniy Letov
In the case, we tell how, in the conditions of an overheated Yandex Direct auction, they found a new way to increase targeted traffic to the site and reduce the cost of the application

Content
Geely car dealer wants better results than the market
Brainstorming yields a solution
What is the meaning of fashionable tricks?
What's the bottom line?
Tests are our everything
Can we do this?
Geely car dealer wants better results than the market
Geely car dealer:

— sells cars in a showroom in Yekaterinburg and through a website


We have been promoting a car dealership website in Yandex Direct since the summer of 2022. We made basic settings. We connected campaigns: Search, YAN, Retargeting and others. It is bc data brazil phone number for us to hook the user everywhere so as not to give a chance to competitors.

And there are many competitors. China is rapidly capturing the Russian market. There are more participants in the advertising auction every day. They act aggressively. The Yandex Direct auction is overheated. The rates are high and continue to rise.

We get advertising results at the market level. But the market is overheated, and the client wants to reduce the cost of the application.

We started looking for ways to:

Increase targeted traffic to your website
Reduce the cost of the application