Reminders about the next visit, mailings of promotions

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After several options were offered, the chat went quiet, the customer went away to think. It is easy to “revive” the correspondence in a couple of days: remind them that you were choosing an order, and also offer a consultation on kitten care or a discount on additional products. Segmentation by behavior An application was left on the English language school website - this is the "signal" that it is time to write to a new client Customer Lifecycle Segmentation One client has just become interested in the product, another has already gone to buy it, a third has bought it a long time ago and is thinking about a new purchase. Each of them will go or has already gone from interest to a decision to buy or refuse it. This is called the customer life cycle. At different stages, a person will be interested in different offers.



So the company will have different goals for communicating with the client. Depending on the type of business, the life cycle is divided into different stages. But there are several canada phone number list main ones. Attraction: a person first learned about a product or service — we attract attention. The most popular option: a discount on the first order. Conversion: selling a product or service for the first time. At this stage, answering questions and consultations are appropriate. Retention: maintain customer interest. on products. Loyalty: Reward loyal customers with loyalty programs. Periodic points and limited-time promo codes usually generate more sales than regular discounts. Reactivation: We bring back former customers with special offers. Discounts on a product or service for inactive customers are used. Customer Lifecycle Segmentation Beauty salon uses customer retention and reactivation Segmentation by purchasing power With this type of segmentation, the main criterion for division is the financial capabilities of your clients.



Typically, the purchasing power of customers is distributed as follows: low income level is focused on affordable prices, average level - value for money, The high level gives priority to the best quality and exclusivity of the product. For example, a clothing brand might send invitations to limited-edition collections to its premium customers and notifications about seasonal discounts and sales to low-income customers. This information helps reduce the number of situations where recipients are not interested in your mailings because they do not correspond to their financial situation. Segmentation by purchasing power Different levels of buyer income create different offers: discounts, benefits or uniqueness However, do not write directly about the client's financial status in your newsletters. You need to show the benefits to them indirectly. Segmentation by purchase history The target audience is divided into groups based on their previous purchases.