Decide what features your website needs

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In the "requirements definition" stage, various things are decided before starting the website production. The first thing to decide is the necessary functions of the website. There are many different types of websites, and the website you create will differ depending on the purpose. The functions that websites should have will also differ, so it is important to define these.

Functional requirements are defined based on the information gathered during the planning and design process. At this time, it is necessary to organize the functions to be how to use the rcs database for direct marketing implemented on the website itself and the functions that link with external systems, and to confirm that the necessary business requirements are being met.

At this stage, we properly define integration with external systems such as marketing automation, email distribution services, social media integration, and, if it is a purchasing site, payment systems and point integration, and clearly define the parts that will be addressed in website development.

Particularly important is linking with related in-house systems such as product information management systems. Product and service information distributed on the website can be used more efficiently by linking it with systems owned by related departments within the company, and data integrity can be guaranteed to a higher level.