In SEO, everything changes very quickly. If you

[gafimiv406]

not update your site, do not follow new trends and do not optimize your pages, your competitors will gradually overtake you. They can add fresh materials more often, launch promotions and update content. Search engines such as Google and Yandex value relevance, so new articles will rise higher and old pages will fall.

Competitors can also actively improve their positions through external links. The more quality links a site has from authoritative resources, the higher its positions. If you do not work on links, this will greatly affect your ranking.

The best option is to monitor your "rivals". Where you can do this:

Ahrefs ,
SEMrush ,
Similarweb ,
Screaming Frog
To be "faster, higher, stronger" than competitors, think about the user, about the client. Make the site convenient, understandable, simple. Give clear answers to questions, do not try to "brainwash" users: the more human the content and usability, the more people will come to you. SEO is no longer about robots.

Let's move on.

Algorithm updates
Search engine algorithms are updated more than once a year, bolivia whatsapp number database much more often. Yandex and Google constantly introduce criteria that will help users find the most accurate answer to their request.

Due to updates, sites that were in the top 3 or top 10 are pushed down or even disappear to the second and third pages. Yes, they exist…

There is no point in "sulking" at corporations, saying that they only make things worse. In fact, they simply improve the content and work of the same business. The only advice that will help is to keep your finger on the pulse.

In 2024, Google increased its focus on user experience and content quality. The algorithm now understands what exactly a person wants to find - buy something, find out information, or something else. If you don’t update product descriptions, don’t improve the site, it will start to lose positions.

The EAT (expertise, authority, and trust) metric has become especially important. For sites that deal with health, finance, or law, this is critical. If your site doesn't have expert content, it will lose trust and traffic.

Yandex is not far behind either - the Y1 update included thousands of improvements: you can search for information on videos, analyze reviews.

What to do?

Stay tuned . Read Google and Yandex blogs regularly . This will help you learn about important changes and react in time.
Check your positions . After updates, compare your positions with your competitors. If they are growing, it means they have adapted to the changes faster.
Update content . Publish materials from experts, improve the text on the pages. It is important not only to update articles, but also to make the site more convenient for users.
Updates are happening constantly, but if you follow the news and quickly adapt the site, you can not only maintain your position, but also overtake your competitors.