— bid management;
— testing advertisements;
— testing targeting.
3.3. Placing widgets on the site:
— online chat;
— call-back services;
— subscription to your newsletter.
3.4. Working with deferred demand:
— Search Engine Reputation Management;
— creating communities in social networks.
4. Retaining and returning the client
— connecting remarketing (displaying ads to users who left the site without taking a target action);
— working with communities, content marketing, email and SMS mailings;
— creating loyalty programs.
Also important goals of Internet Marketing in the B2B sphere are:
— increasing brand awareness;
— improving the company's image;
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the audience pays.
2. Every day or week, try to botim phone number data your offer in a new source:
- YAN/KMS;
- retargeting/remarketing;
- interest campaigns;
- topic campaigns;
- keyword campaigns and others.
3. Offer something for free to get cheap leads from your target audience.
4. Constant A/B testing
This must be done at launch to achieve maximum efficiency of the advertising campaign, or more precisely, the correct advertising campaign.