Long queries (5 or more words) — long-tail

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Reviews and ratings . Positive reviews and high ratings increase customer confidence, which improves the product's position.
Delivery speed . Fast delivery increases the chances of the product to be higher in the search. For example, products with express delivery Ozon Express are ranked better.
Personalization . Ozon takes into account the interests of each customer. If a customer chooses sporting goods more often, then they will dominate in his search results.
In general, as in any business, comprehensive work is needed here. You can’t rely only on a description with keywords or on photos without any characteristics. You need to work on cards, prices, reviews and delivery. The clearer and more convenient your product is for buyers, the higher its visibility on the platform.

How to promote products on Ozon to increase sales
Promotion on Ozon is working with a product card, reviews and bangladesh whatsapp number database advertising. In order for your product to sell, it needs to be noticed, and for this it is important to use all available tools.

Free promotion tools

Optimization of cards.

The product card is your showcase. If the description is bad or the photo is of poor quality, the buyer will go to competitors.

Write a title that immediately answers buyers' queries. For example, instead of "Men's sneakers", it's better to say "Men's running shoes, lightweight, size 42".
In the description, focus on the benefits. Not just "the material is mesh," but "lightweight mesh provides ventilation, so your feet won't overheat."
Add high-quality photos. Show the product from different angles so that the buyer has no questions left.
Demonstration of goods from different sides

An example of how to show a product from different sides

Participation in promotions.

Ozon regularly holds sales. Participation in them gives your product additional promotion. For example, on Black Friday, sales can increase by 50-70%. You can connect in the seller's personal account.

Collecting feedback.

Products with reviews are bought more willingly. After the sale, ask the client to leave a review. The more positive reviews, the higher the trust and the product's position in the search.