Rating and Detection Strategy
Are you developing a year and are you ready to copy the list of promotion channels from the document for last year? Perhaps you wrote "digital" in bold and are ready to conquer the Internet? I suggest taking your time and inspecting your usual channels of communication with clients together. Are you ready?
Then let's start with digital, because it is so relevant
Why is internet marketing not God in B2B?
"Let's increase the budget for Yandex.Direct, improve the website, do SEO promotion, and sales will double!" — we often hear such inspired statements from B2B company owners who have embarked on the path of internet marketing for the first time. A typical question, a typical mistake. Digital channels do not play a leading role in promoting B2B business. Which ones do — let's figure it out.
Unfortunately (or fortunately?), digital has never been a priority promotion channel in B2B with a long transaction cycle and a complex product. The key player in such a field is always the sales department. Our own, native, properly trained, with a strong marketing department behind it.
Why is that? The basis of sales in "serious" B2B is large projects. The larger the check, the more trust there should be between partners. Trust is built by people, and this is the main a deep dive into the demographics of the u.s. chinese population why large projects in classic B2B come through the sales department.
b2b tools
But this is the era of digital sales!
Yes, it is. And in practice, we see that digital marketing is playing an increasingly important role in B2B every year. But what does it consist of? Let's take a look:
Digital marketing brings in small orders. The sales department has the opportunity to develop these contacts further.
It warms up clients and supports the sales process (email marketing, SMM).