In 2004, a major event occurred in the foodservice industry when Dunkin' Donuts and Baskin-Robbins merged to form Dunkin' Brands. The merger was made possible by a consortium of private equity firms including Bain Capital Partners, the Carlyle Group and Thomas H. Lee Partners. Before the merger, Dunkin' Donuts and Baskin-Robbins operated as separate entities, each known for their strong brand recognition and franchise operations. However, the decision to combine their strengths and resources led to the creation of Dunkin' Brands.
Under the merger agreement, the private equity firms successfully acquired Dunkin' Donuts and belarus mobile phone number list Baskin-Robbins, creating Dunkin' Brands as the parent company. This strategic consolidation enabled the sharing of resources, operational efficiencies and the exploitation of synergies between the two renowned brands. In 2018, Dunkin' Donuts rebranded and became known as Dunkin', reflecting its focus on beverages beyond donuts. The company placed a heavy emphasis on technology, launching a mobile app for easy ordering and introducing digital kiosks and drive-thru technology to enhance the customer experience.
Brands, a restaurant company that owns several other well-known brands. This acquisition positioned Dunkin' within a larger organization and provided opportunities for further growth and expansion. Who Owns Dunkin' Donuts Inspire Brands owns Dunkin' Donuts through its acquisition of Dunkin' Brands, the parent company of Dunkin' Donuts. In December 2020, Inspire Brands completed its acquisition of Dunkin' Brands, making it the new owner of Dunkin' Donuts.