Now that you know the marketing meanings of the main colours, would you know how to combine them to achieve the ideal effect and establish the perfect corporate identity for your brand?
We give you some advice…because that's how we are, we like to help:
Black and white : It won't fail if your brand is designed for a diverse age audience looking for quality.
Blue and purple : For people with clear ideas who are looking for us companies board of directors email database something that makes everything easier for them.
Green and black : relaxation and elegance all in one? Ideal for a pharmacy, for example, don't you think?
Red and yellow : We return to the example from the previous point. Which is better? McDonald's draws the attention of the little ones with yellow and calls adults to action with red (remember: urgency).
How to use colours in the online world?
Try to use your two pre-established brand colors with the guidelines we have given you throughout this post, depending on your product or service. Use a third one for those extras that you need to draw attention to (for this, also keep in mind what we have told you about the psychology of colors). And a fourth one…which should be white, to provide cleanliness and legibility to your publications, whether text or images.
Closely related to the previous point. It is mainly about communicating with your audience in an effective way and in accordance with your company's identity and what is expected of it.
Colors, fonts and, above all, messages, must all be in line. Don't stray from the path of the company philosophy that you have previously established. Social networks, website, blog, forum messages... All communications must be aligned because the perception that the online public has of your brand will depend on them.
And keep in mind that a good online reputation will positively affect your brand's SEO (organic positioning). So, pay close attention to everything related to this point. And don't forget to check what people say about you! It's not just what you say that's important... but also what others think.