My Board

Who is in such a Digital Team?
A Digital Team is not just made up of Marketing, IT or Sales representatives. It is made up of all the expertise needed to quickly develop end-to-end digital products and services, creating user and business value. The role of the Product Owner (PO) is crucial within ...

veryone knows that repeat customers are more valuable than one-time customers. Yet, companies often do surprisingly little to retain customers. But how do you do that if your business is primarily online?


One-time customers usually don’t make money. In fact, many companies lose money on them. It ...

At the end of June, such a storage facility was built in the Amsterdam Arena using old and new Nissan Leaf batteries, with a capacity of 3 MW, enough to charge 500,000 iPhones or supply 7,000 households with electricity for an hour. More about this later in this article.

Not so fast
What is very ...

The income from one-off online donations of Stichting Vluchteling in 2017? Almost 1.7 million euros (source: annual report Stichting Vluchteling ). An increase of more than 70 percent compared to the previous year. One of the most important success factors? The donor journey . How that works, I will ...

In a 2017 study conducted by Leger on behalf of Blackhawk Network, 94 percent of consumers surveyed said a consistently great customer experience was the primary reason they remained loyal to a brand. The importance of customer experience is evident: in Gartner’s 2017 Customer Experience in ...

Why does this emerge as a critical factor for future success in such a techy study? Because technology will increasingly enable us to realize our potential. And because, in the competitive landscape of the future, the last positive experience a customer had with your competitor will become the ...

an early choice for electric driving by the government (pdf)
smart, coordinated policy, such as free parking (in places) or being allowed to use the bus lane
the abolition of VAT, BPM and road tax (the Norwegian equivalents of these)
and the simultaneous introduction of a CO2 tax. This made all the ...

Also read: Open source or SaaS: choose the right e-commerce platform
Therefore, always try to look at your own software through the eyes of your user. Are there sufficient and clear descriptions of the functionalities? Does the software work intuitively for novice users? Does the user know at all ...

4. Need for variety
We want to try something new every now and then. After all, a change of food is as good as a rest.

5. Need for hygiene
Clothes must be clean. Hardly anyone likes to walk around in smelly rags full of stains.

Clothing industry

Does the clothing industry meet these needs in an ...

Privacy hell
A walled garden thus gains insight and access to all parts of your life, giving you fantastic offers that are a perfect fit for you. But in the current era where Facebook is held accountable for the way it handles data, walled garden social media is a privacy hell.

Not only does an ...