We want to try something new every now and then. After all, a change of food is as good as a rest.
5. Need for hygiene
Clothes must be clean. Hardly anyone likes to walk around in smelly rags full of stains.
Clothing industry
Does the clothing industry meet these needs in an optimal way? Not necessarily. First, take the first phase in this process: buying clothes. For some, a fun day out, for others a nightmare. Webshops make this process a little easier. The customer just has to look for the right clothes that fit their taste, size, weather forecast and agenda.
Webshops also introduce a logistical problem that traditional retailers do not know or know to a much lesser extent. That of collecting and processing returns. After all, we often do not know which size fits us best. In general, it is questionable whether that dress or polo looks as nice on us as it does on the model on the screen. The result: customers order multiple sizes and colours without any embarrassment, and after an afternoon of trying them on at home, send most of them back. This results in a significant environmental impact and high costs.
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Cautious innovations
At the moment you see cautious innovations. Think of startups like The Cloakroom, House of Einstein or Outfittery. They all do more or less the same thing. Based on a preference profile drawn up by the customer, they deliver clothing boxes with pre-assembled outfits. They take the 'search process' out of your hands. It is not without reason that these brands focus primarily on men. Exactly the target group that often has a problem with this.
Such an approach can be called – cautiously – revolutionary. But with a bit of creative imagination, you can take this service-oriented approach much further. For example, you could think of a india telegram data service that turns the entire cycle of buying, wearing, washing, wearing and throwing away clothes upside down. By replacing all phases in this cycle with a service.
The first step in the cycle
Let's start with the first step in the cycle: selecting clothing. The startups mentioned deliver a package that is random to a certain extent. This can be done smarter, for example by aligning the clothing with the user's agenda. You could have customers indicate via a (mobile) app whether, for example, there is a job interview, funeral or wild night out planned. Every month or two weeks they will then receive a clothing package for the coming cycle.
Clothing store
A new set of clothes every few weeks: that sounds like a huge expense. Not if you use a kind of sharing system for this, like SnappCar. The customer does not keep the delivered clothes themselves. With every delivery, you collect the clothes from the previous cycle. All clothes are then cleaned centrally. Clean, undamaged clothes are put back into the delivery cycle. Discoloured or worn clothes are reused or go to social projects.