My Board

Ultra HD webcam: $170
A blurry webcam—like the default on most computers—doesn’t meet quality standards for hosting webinars or filming content. Social marketers who frequently serve as on-screen talent need a high definition version. For example, this webcam records in 4K and highlights the subject ...

Consequences of non-compliance
Both influencers and brands face serious consequences—like fines, legal fees and other penalties—if they don’t properly disclose partnerships. For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not ...

As of 2024, 38% of brands have partnered with 10 influencers or less, but the remaining 62% of brands have worked with 10 or more different influencers, and 15% of those have worked with over 1,000. Your outreach process is all about finding a few that you’re comfortable with, and then scaling as ...

When survey respondents were asked which content format these marketers and creators planned to focus on in 2025, short-form video (60 seconds or less) won by a landslide with 47%. Rounding out the top three were videos less than 10 minutes long (17%), followed by photos and Carousels (14 ...

Looking for YouTube tools? Good! Because as the platform continues to boom, brands can use all the help they can get when it comes to gaining more viewers.

But despite how competitive YouTube is, there’s plenty of attention to go around.

In this article, we break down a variety of YouTube tools ...

The play: When putting together your own original series, use what you already have to your advantage—whether it’s internal experts, archival footage or your brand legacy.


Hamilton Humane is an animal shelter near Indianapolis, Indiana, that prides itself on being open admission and no-kill ...

If you search #AfroTech across social media, you’ll find people referring to the event as a reunion, a safe space for community‌ or an innovation incubator. For me, it’s all one in the same thanks to my mentor who introduced me to the conference. Our relationship began during the pandemic over Zoom ...

Injecting personality into your posts is a low-hanging way to relate to your audience. Beyond that, personalizing your replies to people shows that you’re there to help them. This is one of the best ways to use social media for business to build connections.

In fact, people expect brands to ...

AI social media tools can automate post-scheduling and publishing tasks to keep your social media engine running 24/7. These tools also incorporate automatic approval workflows so your posts are on-brand and published at the most relevant time for maximum audience engagement. Some top social media ...

Testimonials: These videos look like customer highlights and help to create social proof for your brand. Videos that showcase how a customer uses your product or service and their satisfaction with it operate on a connection level: ideally, a potential customer will see themselves in that video and ...