Launching targeted advertising on Vkontakte in 5 steps
Posted: Tue Jan 21, 2025 9:22 am
Targeted advertising is advertising that is aimed at a clearly defined algeria whatsapp number database group of people. We talked about it in more detail in this article , and now we will analyze step by step the setup and launch of targeted advertising on Vkontakte.
Step 1. Describe your target audience
Target is translated from English as "goal". To hit the target (our target audience) more accurately, you need to know everything about it. To do this, take a piece of paper and describe your ideal client - age, gender, marital status. Think about where he likes to relax and what publics he is subscribed to. Each of these points will be useful in setting up targeted advertising.
Step 2. Select the ad type
Go to the advertising account (the "advertisement" button in the left menu) and click on "create an ad".
Here you can choose two types of ad display - a post in the user's news feed or an image with a short caption in the left corner of the site. Of course, it is better to test all types of ads and see what works for you. But I still suggest paying attention to the posts in the feed. They look more organic and are not subject to ad blocking by browser extensions.
Next, we select the type of post - carousel, universal post or post with a button. Carousel is suitable for groups with products, you can add several links to the ad at once. A post with a button is good for a call to action, but is only suitable for short ads of no more than 220 characters with one image. Therefore, we choose a universal post so that you can write an ad of any length and put several images.
Step 1. Describe your target audience
Target is translated from English as "goal". To hit the target (our target audience) more accurately, you need to know everything about it. To do this, take a piece of paper and describe your ideal client - age, gender, marital status. Think about where he likes to relax and what publics he is subscribed to. Each of these points will be useful in setting up targeted advertising.
Step 2. Select the ad type
Go to the advertising account (the "advertisement" button in the left menu) and click on "create an ad".
Here you can choose two types of ad display - a post in the user's news feed or an image with a short caption in the left corner of the site. Of course, it is better to test all types of ads and see what works for you. But I still suggest paying attention to the posts in the feed. They look more organic and are not subject to ad blocking by browser extensions.
Next, we select the type of post - carousel, universal post or post with a button. Carousel is suitable for groups with products, you can add several links to the ad at once. A post with a button is good for a call to action, but is only suitable for short ads of no more than 220 characters with one image. Therefore, we choose a universal post so that you can write an ad of any length and put several images.