7 KPIs to analyze your social networks
Posted: Tue Jan 21, 2025 8:33 am
Now, are you ready to enter the jungle of social media in style? Don't worry, you don't need an explorer's hat or a machete in your teeth... Just a good dose of creativity and these 7 KPIs, beyond the classic ones of reach, interaction and conversion (which can't be missed), that will help you take the right steps in this online adventure.
Loyal followers: The loyalty of your followers is a key KPI. The more loyal veterinary email database followers you accumulate on your social media profiles, the less likely they are to abandon you like they abandon the latest fad diet or the desire to go to the gym after New Year.
Retention time: How much time do your followers spend on your posts? If you can keep them in front of the screen like Tarantino, you're on the right track. If not, you may need to change course... And a little extra help can come in handy for that. Have you thought about using one of the AI tools to generate copy that are floating around the web? It's not a bad idea if you want to give your content a push that will help you with this retention thing...
Resonance: The more times your posts are shared, the more love your audience is showing you. You need to measure this KPI well to know if they love you, if your content is loved. Don't start splitting hairs, the " he loves me, he loves me not " approach has never been right, admit it.
Crisis Resolution: These things happen even in the best of families. One misunderstood sentence, one inappropriate emoji…and a crisis is in the offing! The crisis resolution rate will give you exact data on how long it takes you to resolve these unexpected little disasters. If you don’t want to become the next viral meme, take steps to reduce those times as much as possible.
Laughter: Yes, you read that right. Laughter. How much laughter do your posts generate? Your followers will show you through their interactions. As long as they laugh with you and not at you (important), a high laughter rate means your content is liked. Keep up the good work!
Response rate: This is one of the most underrated social media KPIs. But remember that the longer you wait to answer your followers’ questions, the less trust and loyalty they will have. If this rate is low, get your act together!
Emojis: Are you taking them lightly? Big mistake! What emojis do your followers use when commenting on your posts? Emojis can say a lot about how they feel. In other words, start measuring hearts and smiley faces now.
Have you taken note of all these KPIs to analyze your social networks? Let's continue!
Loyal followers: The loyalty of your followers is a key KPI. The more loyal veterinary email database followers you accumulate on your social media profiles, the less likely they are to abandon you like they abandon the latest fad diet or the desire to go to the gym after New Year.
Retention time: How much time do your followers spend on your posts? If you can keep them in front of the screen like Tarantino, you're on the right track. If not, you may need to change course... And a little extra help can come in handy for that. Have you thought about using one of the AI tools to generate copy that are floating around the web? It's not a bad idea if you want to give your content a push that will help you with this retention thing...
Resonance: The more times your posts are shared, the more love your audience is showing you. You need to measure this KPI well to know if they love you, if your content is loved. Don't start splitting hairs, the " he loves me, he loves me not " approach has never been right, admit it.
Crisis Resolution: These things happen even in the best of families. One misunderstood sentence, one inappropriate emoji…and a crisis is in the offing! The crisis resolution rate will give you exact data on how long it takes you to resolve these unexpected little disasters. If you don’t want to become the next viral meme, take steps to reduce those times as much as possible.
Laughter: Yes, you read that right. Laughter. How much laughter do your posts generate? Your followers will show you through their interactions. As long as they laugh with you and not at you (important), a high laughter rate means your content is liked. Keep up the good work!
Response rate: This is one of the most underrated social media KPIs. But remember that the longer you wait to answer your followers’ questions, the less trust and loyalty they will have. If this rate is low, get your act together!
Emojis: Are you taking them lightly? Big mistake! What emojis do your followers use when commenting on your posts? Emojis can say a lot about how they feel. In other words, start measuring hearts and smiley faces now.
Have you taken note of all these KPIs to analyze your social networks? Let's continue!