SEO copywriting
SEO Copywriting The Ultimate Guide for 2021 Text… text everywhere. You are on a page with a lot of text. There are about 10,000 characters of it here. You leave this page, go to another one, and most likely there will be text waiting for you there too. The entire Internet is made up of solid text. It is needed for sales, for engagement, or for promotion. On […]
SEO copywriting
The Final Guide for 2021
What is SEO Copywriting
How Copywriting is Useful in SEO
The Impact of Content on Behavioral Factors
Content structure
Content anchors
PRP method
SEO + copywriting
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LSI
Keywords for online stores
Conclusion
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SEO copywriting
The Final Guide for 2021
Texts… texts everywhere.
You are on a page with a lot of text. There are about 10,000 characters here. You leave this page, go to another one and most likely there will be text waiting for you there too.
The entire Internet consists of solid texts. They are needed for sales, for engagement or for promotion. We will focus on the latter today.
Texts aimed at website promotion are usually called SEO texts, although SEO texts of 2020 differ significantly from SEO texts written in 2010, and you will understand why later.
Welcome to the most complete guide to SEO texts that is possible in the RuNet. Enjoy reading.
SEO copywriting in the traditional sense is super-optimized content for search engines, where all attention is paid only to the presence and type of keywords.
Re-optimized text
Re-optimized text
Typically, this content is not intended for humans, but for search robots, which are the only ones capable of assessing its optimization.
Optimized text
Optimized text
However, this concept is very outdated gambling data indonesia phone number metrics can no longer be used to measure SEO texts. That's why…
SEO copywriting is the process of creating text that will be equally useful for both website promotion in search engines and for the user who wants to read it. This is not a robotic text, but a text that answers the users' pressing questions and is useful to them in every sense.
SEO text should not violate the delicate balance between being useful for promotion and useless for the user. It should be useful for solving both problems.
How Copywriting is Useful in SEO
Well written text can very easily and quickly bring you to the top of search engines. For example, there is site A, with very good optimization, but mediocre text:
And site B, where not only is the optimization at the highest level, but the text is also written simply perfectly, optimized and interesting for the user:
Which page do you think will rank higher? Page B, of course.
It turns out that the most important thing is no longer the level of page optimization, but the quality of the content that is on it.
What does quality copyright give us:
More backlinks
High viewing depth
Users stay on the site longer
Bounce rate is lower
More reposts on social networks
More comments on the site
Agree, everything described above is not affected by the page optimization level, only the quality of the content on the landing page affects it. But this entire list directly affects SEO. How is this not SEO copywriting in the end?