Most important KPIs to generate relevant metrics for your company
Posted: Tue Jan 21, 2025 6:49 am
Implementing programs like Google Analytics will help you gain insight into key information for your business. In this article, you can find out more about the digital marketing tools your business should use . Once you have this program up and running, you should select goals that are in line with the metrics that interest you to continue growing:
Marketing cost to acquire a customer (M%-CAC)
Customer Lifetime Value (LTV) to CAC ratio
CAC Payback Time
Percentage of customers originated from marketing
Percentage of customers influenced by marketing
Conversion rate
Monthly Recurring Revenue (MRR)
Net Promoter Ratio (NPS)
Cost per lead
Total number of visits
Click-through rate
Why are they important?
With the help of metrics, we can determine whether marketing campaigns are outlook email database working or not. Thanks to this element, we will be up to date with everything that happens in our company, to the point of creating our budgets based on the data obtained.
Knowing the impact of marketing on the company will encourage managers to give value to this department and hire the number of people necessary for a quality implementation.
Therefore, the information obtained will not only have an impact on the products or marketing campaign launched, but will also help to determine SMART objectives for the company, organize tasks based on their difficulty or change the way of working due to its inefficiency.
These SMART objectives are essential for the design of the strategic marketing plan, after defining the company's vision and mission, and prior to planning its key operations.
When we consider measuring and monitoring data for our online marketing actions, the first step is to be clear about the objectives we are pursuing by asking ourselves the following:
“What do I want to achieve?”
While it may seem logical and common sense, starting a marketing campaign without specific objectives is a more common mistake than it seems and is one that we should avoid at all costs.
SMART objectives are designed to provide structure and direction throughout a project and better identify what you want to accomplish. Briefly, each measure should be: specific to the business purpose, measurable, attainable, relevant to the organization's success, and broken down into steps.
It is worth stopping to think about the objectives and defining them, because from there we extract the metrics or KPIs that we want to measure. Thanks to this, later on we will surely have a clearer idea of our goals, or in other words, we will be able to know what actions are required to develop a successful marketing campaign. Through this, we will also be able to know the resources we need to achieve it and the appropriate channels to address our audience.
That said, it is important to add that metrics are a fundamental tool when developing a SWOT analysis. This analysis, also called SWOT, allows the company to understand its current situation and presents an overview that will allow it to recognize both the resources available and the possible challenges that will need to be faced in the short, medium and long term.
SWOT is, in essence, a map through which the weaknesses, threats, strengths and opportunities of the organization are established. Through it, an internal and external analysis of the environment in which the activity is carried out is carried out in order to improve its profitability, operation and positioning in the market.
Metrics, therefore, represent the compass that will lead you to the success of your marketing strategy. However, on their own they mean nothing if you don't know where you're going and what it takes to get there.
Only by developing a plan that clearly sets out the objectives, based on that and specialized marketing knowledge, establishing the corresponding KPIs, in addition to understanding in depth the brand's position in the market, will it be possible to use metrics as an effective tool.
Marketing cost to acquire a customer (M%-CAC)
Customer Lifetime Value (LTV) to CAC ratio
CAC Payback Time
Percentage of customers originated from marketing
Percentage of customers influenced by marketing
Conversion rate
Monthly Recurring Revenue (MRR)
Net Promoter Ratio (NPS)
Cost per lead
Total number of visits
Click-through rate
Why are they important?
With the help of metrics, we can determine whether marketing campaigns are outlook email database working or not. Thanks to this element, we will be up to date with everything that happens in our company, to the point of creating our budgets based on the data obtained.
Knowing the impact of marketing on the company will encourage managers to give value to this department and hire the number of people necessary for a quality implementation.
Therefore, the information obtained will not only have an impact on the products or marketing campaign launched, but will also help to determine SMART objectives for the company, organize tasks based on their difficulty or change the way of working due to its inefficiency.
These SMART objectives are essential for the design of the strategic marketing plan, after defining the company's vision and mission, and prior to planning its key operations.
When we consider measuring and monitoring data for our online marketing actions, the first step is to be clear about the objectives we are pursuing by asking ourselves the following:
“What do I want to achieve?”
While it may seem logical and common sense, starting a marketing campaign without specific objectives is a more common mistake than it seems and is one that we should avoid at all costs.
SMART objectives are designed to provide structure and direction throughout a project and better identify what you want to accomplish. Briefly, each measure should be: specific to the business purpose, measurable, attainable, relevant to the organization's success, and broken down into steps.
It is worth stopping to think about the objectives and defining them, because from there we extract the metrics or KPIs that we want to measure. Thanks to this, later on we will surely have a clearer idea of our goals, or in other words, we will be able to know what actions are required to develop a successful marketing campaign. Through this, we will also be able to know the resources we need to achieve it and the appropriate channels to address our audience.
That said, it is important to add that metrics are a fundamental tool when developing a SWOT analysis. This analysis, also called SWOT, allows the company to understand its current situation and presents an overview that will allow it to recognize both the resources available and the possible challenges that will need to be faced in the short, medium and long term.
SWOT is, in essence, a map through which the weaknesses, threats, strengths and opportunities of the organization are established. Through it, an internal and external analysis of the environment in which the activity is carried out is carried out in order to improve its profitability, operation and positioning in the market.
Metrics, therefore, represent the compass that will lead you to the success of your marketing strategy. However, on their own they mean nothing if you don't know where you're going and what it takes to get there.
Only by developing a plan that clearly sets out the objectives, based on that and specialized marketing knowledge, establishing the corresponding KPIs, in addition to understanding in depth the brand's position in the market, will it be possible to use metrics as an effective tool.