This strategy was intended to bring games to the
Posted: Tue Jan 21, 2025 6:14 am
People Want Interactivity, Gamification, and Diverse Content In the year 2022, Digital Marketing boosted new ways of consuming and creating content—as in the rise of short videos to educate and inform audiences. Among them, interactive content proved to be a very effective format to differentiate brands and make them memorable for their audience, staying in consumers’ minds. According to a survey by the Content Marketing Institute (CMI), 88% of marketers surveyed said that interactive content plays a very important role in differentiating their brands. In addition, the survey also shows that interactive content delivers 52.
60% more engagement, which confirms consumers’ interest in this different content format. Reinforcing uae phone number data the idea of interactivity, large companies in the market also bet on this type of content in 2022 to attract new customers and delight existing ones. As is the case with Spotify, which acquired Heardle, a question-and-answer game for music lovers. The game’s objective is for listeners to try to guess what the song is in the first few seconds of the melody. In addition to Spotify, Netflix also impacted the market by acquiring a video game studio.
streaming platform, encouraging people to not only watch movies and TV series but to also become more involved, creating a more complete user experience. Interactivity is definitely one of the strong trends for 2023. It helps companies offer a differentiated experience to their audience, leaving the power to choose how they want to consume this content in consumers’ hands, generating more connection and intimacy between brands and the public. Diversity, Equity, and Inclusion Are Also Important Issues Representation continues to have a strong impact on consumers’ purchasing decisions, especially those who fall into generations Y and Z, also called Generation P (Purpose).
60% more engagement, which confirms consumers’ interest in this different content format. Reinforcing uae phone number data the idea of interactivity, large companies in the market also bet on this type of content in 2022 to attract new customers and delight existing ones. As is the case with Spotify, which acquired Heardle, a question-and-answer game for music lovers. The game’s objective is for listeners to try to guess what the song is in the first few seconds of the melody. In addition to Spotify, Netflix also impacted the market by acquiring a video game studio.
streaming platform, encouraging people to not only watch movies and TV series but to also become more involved, creating a more complete user experience. Interactivity is definitely one of the strong trends for 2023. It helps companies offer a differentiated experience to their audience, leaving the power to choose how they want to consume this content in consumers’ hands, generating more connection and intimacy between brands and the public. Diversity, Equity, and Inclusion Are Also Important Issues Representation continues to have a strong impact on consumers’ purchasing decisions, especially those who fall into generations Y and Z, also called Generation P (Purpose).