Philip Kotler: Learn the history and main contributions of the father of modern marketing
Posted: Sun Dec 22, 2024 4:39 am
Philip Kotler is an American university professor who is considered the Father of modern Marketing for his conceptual contributions to this professional area.
When we talk about marketing, it is practically impossible not to mention the name Philip Kotler.
The American, considered the greatest specialist in Marketing, has an incredible career, having provided advice in the areas of strategic planning, international marketing and strategies for large companies such as: IBM , Motorola and Bank of America .
Philip Kotler's influence on marketing worldwide was so great that his ideas are still timeless and widely used today.
Concepts such as the 4 P's of marketing are extremely whatsapp philippines number current and help thousands of businesses to create their strategies.
As marketing lovers, we cannot help but talk about one of the greatest references on the subject on our blog.
Let’s unravel everything we know about Philip Kotler in this article.
Voilà!
In this post you will see:
Who is Philip Kotler, after all?
Philip Kotler's Contributions to Marketing
Marketing concepts explained by Kotler
9 things we can learn from Kotler about Marketing
Kotler's 6 lessons for Digital Marketing
Conclusion
Who is Philip Kotler, after all?
Born in Chicago, USA, in 1931, Philip Kotler first studied at DePaul University in his hometown for two years and completed his master's degree at the University of Chicago.
After his master's degree, Kotler earned his PhD in economics at the Massachusetts Institute of Technology , MIT.
In addition to his two degrees in economics, Kotler also completed a postdoc in mathematics at Harvard University and another in behavioral sciences at the University of Chicago.
In 1962, Kotler began his career as a university professor at the Kellog School of Management and in 1967 he published what is now considered the bible of Marketing: the book Marketing Management: Analysis, Planning and Control.
When we talk about marketing, it is practically impossible not to mention the name Philip Kotler.
The American, considered the greatest specialist in Marketing, has an incredible career, having provided advice in the areas of strategic planning, international marketing and strategies for large companies such as: IBM , Motorola and Bank of America .
Philip Kotler's influence on marketing worldwide was so great that his ideas are still timeless and widely used today.
Concepts such as the 4 P's of marketing are extremely whatsapp philippines number current and help thousands of businesses to create their strategies.
As marketing lovers, we cannot help but talk about one of the greatest references on the subject on our blog.
Let’s unravel everything we know about Philip Kotler in this article.
Voilà!
In this post you will see:
Who is Philip Kotler, after all?
Philip Kotler's Contributions to Marketing
Marketing concepts explained by Kotler
9 things we can learn from Kotler about Marketing
Kotler's 6 lessons for Digital Marketing
Conclusion
Who is Philip Kotler, after all?
Born in Chicago, USA, in 1931, Philip Kotler first studied at DePaul University in his hometown for two years and completed his master's degree at the University of Chicago.
After his master's degree, Kotler earned his PhD in economics at the Massachusetts Institute of Technology , MIT.
In addition to his two degrees in economics, Kotler also completed a postdoc in mathematics at Harvard University and another in behavioral sciences at the University of Chicago.
In 1962, Kotler began his career as a university professor at the Kellog School of Management and in 1967 he published what is now considered the bible of Marketing: the book Marketing Management: Analysis, Planning and Control.