The most important email is the one you send

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when a client is breaking up with you. This example from Grammarly is emotional but not pushy. It reassures the user about access while subtly inviting them to subscribe again.

Email Marketing Best Practices
Perfect your subject lines : Innovate, experiment, and focus on subject lines to improve open rates
Include multiple links : Create opportunities for the reader to learn more or take action via email
Make it responsive : Allow users to read your emails on mobile without having to squint
Make it opt-in : Make the unsubscribe link clearly visible – you don't want to retain an uninterested user anyway.
6. Influencer marketing
An important part of social media marketing is collaborations with influencers. Brands vp communication officers email list choose popular social media influencers in their industry to help them promote their products.

Influencer marketing activities
Promotions : Influencers become brand ambassadors
Reviews : Influencers post reviews of products they have received for free from the brand.
Collaborations : Brands that create products with information and feedback from influencers
Sponsorships : Brands that sponsor certain types of influencer videos/content
**Demos: Makeup brands do this a lot, inviting influencers to try out the product and demonstrating how to use it
Influencer marketing examples
Dove Influencer Ad: Types of Marketing

Dove's award-winning influencer marketing campaign (Source: ) Shorty Awards )_

Dove regularly uses influencer marketing to spread their message about body confidence and inclusivity. Through various campaigns, they engage over 1,000 influencers to create a sustained and powerful impact.

Best practices for influencer marketing
**Choose carefully: Thoroughly research all the influencers you want to work with to align them with your brand values.

**Be strategic: Don’t just invite influencers to post about your project. Allow them to become strategic partners through ongoing collaboration.

Allow : Provide influencers with all resources, such as content assets, messaging, scripts, product samples, etc.

Measure : The reach of influencer marketing can be appealing. But closely measure the profitability of your business.

7. Affiliate Marketing
Affiliate marketing involves using a third party or intermediary to promote your products in exchange for a commission. For example, several influencers act as affiliates, especially in the case of digital products and e-commerce websites.