Impact on consumer trends and behavior

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As an example, we can recall Sberbank's deal to acquire Speech Technology Center (STC) in 2019, a developer of solutions in the field of speech recognition and biometric technologies. This allowed Sberbank to strengthen its technological competencies and expand its capabilities in the field of digital identification.

Companies of different generations can collaborate to poland telegram number database achieve common goals. For example, traditional manufacturing companies can implement IT solutions from younger tech companies to optimize processes. Such partnerships allow younger companies to scale innovations, and older companies to improve their products and services.

But there is also a reverse process. For example, in China there are a huge number of small manufacturing companies, for example, automobile companies, which actively use older generation technologies. The result of such partnerships plays into the hands of all participants. Well-known brands get new customers, and the market is saturated with goods.



Companies of different generations contribute to the formation of consumer trends and preferences. Young companies are often the initiators of new trends, while older companies can adapt these trends to a wider audience using their resources and distribution channels.