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It Is In This Era That Marketing Emerged As A Strong Ally To Attract And Retain Customers. In This Scenario, The Work Of Philip Kotler, The “father Of Marketing”, Gains More Prominence, Covering His Concepts Of Target Audience Segmentation And Brand Positioning. To Help You Understand What Marketing Is And What Its Characteristics Are From This Era, We Prepared This Article. In It, You Will Find: What Is Marketing? How Did Marketing Come About? What Are The Main Characteristics Of Marketing? How Important Is Marketing? What Is Marketing? Also Known As “the Era Of Consumers”, Marketing Is The Name Given To The Second Phase Of Marketing, Whose Main Objective Is To Analyze Customer Needs.

Unlike The Ps Of Marketing — Product, Price, Place And south korea email list Promotion — CAnd Widely Disseminated By Philip Kotler, In Marketing The Company Starts To Adjust To The Needs Of Customers, And Not The Other Way Around. Thus, If Market Research Reveals That Customers Want A Certain Product, The Company Interested In That Market Niche Can Develop A Line To Serve These Consumers.

With This, It Is Possible To Build Public Loyalty, At The Same Time That The Company's Sustainability Is Guaranteed. Thus, It Is Easy To Understand That Marketing Is The First Phase In Which The Relationship With The Consumer Is Based On The Same Level As The Product, Since It Is The Customer Who Determines The Operations. In Other Words, It Is The Interests Of Consumers That Guide The Business, Not That Of The Company.